Based in London, Andrew is an experienced General Manager and mobile advertising practitioner, as well as a leading mobile advertising evangelist and thought leader.

A former resident of Sydney, since 2005 he has been active in the European market, and such he has a deep understanding of the digital, social networking and advertising space and is well connected to leading advertising agencies and brands in around the world.

Currently, Andrew is the CEO of real-time transparent community based influence measure Kred, based in London.

Andrew is also a regular, and sought after conference presenter on social media, and mobile technologies and is the editor of one of the world's leading websites on social & mobile networking www.LondonCalling.mobi

Andrew has practical experience in developing and executing social media campaigns, as well as constructing mobile advertising networks, and engages directly with large consumer brands as well as leading advertising agencies to design and deliver compelling social media propositions to their clients.

While in Australia he worked at an executive level for the country's largest interactive agency, Legion Interactive on a range of innovative mobile solutions across the consumer and business markets.

Andrew also brings to any project his extensive contacts across the advertising and telco space, as a result of working in the EU market with telco operators, equipment vendors, brands, agencies and marketing associations. 

Career History (please contact Andrew for more details)

CEO, Kred
June 2011 - present

Responsible for the launch and global growth of Kred.

Kred is a real-time transparent community based influence measure.  Kred has been developed by PeopleBrowsr, a high-tech social analytics company passionate about marketing, providing social media brand engagement, data mining intelligence and sophisticated social search.

We help our customers at global brands and Advertising/PR agencies identify and engage influencers, cultivate communities, gain in-depth insights from specialized research reporting and human sentiment analysis, and develop hyper-targeted campaigns to increase social media ROI.

Founded in 2007, PeopleBrowsr is a global industry leader in the social media revolution, building advanced conversation technology to assemble the collective intelligence.

 

Head of International Sales and Business Development
Visible Technologies

October 2009 - May 2009

Visible Technologies is a global leader in the provision of Social Media Monitoring and Insight solutions and is headquartered in Seattle.

Visible Technologies was founded in 2005 and is a privately-held company with investment funding from Centurion Holdings, Ignition Partners, In-Q-Tel, Investor Growth Capital and WPP Group, plc.

While being the first hire outside the US, I am responsible for all International Sales and Business Development activity across leading brands and agencies.

Since October 2009, I have been directly responsible for winning business delivering enterprise grade social media solutions, insight and strategy to blue-chip clients in the Finance, Retail, Aviation, Telecommunications, Pharmaceutical, Consulting, Public Relations, Advertising, and Publishing industries.

These clients are spread across the UK, Europe, Middle East and Australia.

As a direct result of my work in the social media space, I am well qualified to advise corporate clients on how to successfully implement social media campaigns and strategies.

I am also regularly asked to deliver keynote presentations at conferences on topics related to Social Media.

CEO & Digital Strategist
London Calling > the mobile advertising blog
August 2008 -

Andrew is currently consulting in the social media and mobile advertising spaces, connecting companies with smart mobile advertising solutions with brands, agencies, operators and end users to derive the best mobile advertising experience. He is also regularly asked to present at conferences on social media, mobile advertising and location.


General Manager, Sales & Business Development, Seeker Wireless
November 2004 - July 2008

Andrew joined the company in November 2004, and was quickly able to launch Seeker onto the world stage, attracting the attention of the world�s largest mobile operators in the UK, Europe and Asia-Pacific which led to the signing of a number of contracts with mobile operators including Vodafone.

Based in London, Andrew was responsible for the sales and marketing effort and as well as being a regular conference presenter, was also the company spokesperson.
 

General Manager at Legion Interactive
June 2003 - November 2004

Internal start-up developed to focus on the corporate and government mobile messaging market. Managed $A2.6M of business in first year of operation, successfully developed and launched new LegionONE brand. Successfully developed and launched a range of innovative business messaging solutions for the business and government market. Overall responsibility for all sales, marketing, promotional and PR activity for LegionONE
 

CEO/General Manager, PropertyLook
January 2001 - January 2003

CEO/General Manager of PropertyLook, a joint venture between international commercial property companies CB Richard Ellis, Colliers International, Knight Frank, and Jones Lang LaSalle. Responsible for all aspects of the company including forecasting, P&L, strategy, sales, marketing, as well as 5 staff, and third party vendors. Role reported to the Board of Directors. PropertyLook was sold to realestate.com.au in 2006 for $A9.05M.
 

Manager, eMarket Development, Telstra Corporation
November 1999 - December 2000

Responsible for developing strategic marketing opportunities across SME, Corporate and Government markets for Telstra?s online product family. National Manager, Business Development & Marketing Strategy Telstra Corporation September 1998 - November 1999 Key member of the Telstra Business Solutions Marketing team, responsible for developing marketing strategies across all Corporate and Government market segments.

Business Development Manager, Optus Communications
May 1998 - August 1998

Project lead for a business case to establish a fibre optic cable link between Brisbane and Cairns, now owned by Reef Networks (sold to Optus for $A93M in 2005). Project lead for an opportunity to provide telecommunications services to various regional councils in NSW and Victoria


Product Development Manager, Optus Communications
December 1996 - April 1998

Project Manager for all aspects of the development of an innovative suite of high speed data products. This included the development of business cases, justifications, project plans and leading a cross-functional project team of 10 from across the organisation.